Starwood Hotels & Resorts Worldwide, Inc. has announced that it will open one of its leading-edge Aloft brand properties in Louisville, Kentucky.
Scheduled to open in April 2015 in the city’s central business district, the new-build Aloft hotel will feature 167 loft-like rooms, forward-thinking technology and a vibrant, social atmosphere.
“The Aloft brand in a terrific match for the lively city of Louisville and will likely attract savvy travellers and young professionals with its urban design and live music offerings,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.
The property will feature the brand’s signature W XYZ bar, with programming that includes a lineup of local, emerging artists as well as some of the hottest bands scheduled through Live at Aloft Hotels programming. Other facilities include the Splash pool, 24-hour fitness centre and 2,000 square feet of flexible meeting space.
Owned by REI Real Estate Services, LLC and Poe Companies, LLC, and managed by White Lodging Services Corporation, Aloft Louisville Downtown will be located walking distance to the KFC Yum! Center, the Kentucky Center for the Performing Arts, Waterfront Park and the shops, dining and entertainment at the Fourth Street Live complex.
With more than 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional hotel landscape. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door.
This follows on the heels of Smart Check-In, the first mobile check-in using RFID technology to truly bypass the front desk available at 14 Aloft properties.
Aloft Hotels
www.alofthotels.com
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